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Adventurous taps live actors and AR to take families on high-tech scavenger hunts

Adventurous taps live actors and AR to take families on high-tech scavenger huntsAugmented reality looked like it was supposed to a ubiquitous success, Apple and Google and Facebook seemed to say so, but things are taking a bit of time to get kicked off so the startups in the space are having to get real weird with it.Adventurous is an augmented reality scavenger hunt geared towards families, but it drags in enough elements of the real world to make it a pretty robust experience. This isn’t your typical AR phone app that you pop open once. For one thing you have to be at a certain physical location in order to try it out, you also have to make an appointment, and, oh yeah, there are live actors involved.This may be one of the more odd companies in Y Combinator’s latest startup batch, it’s basically a kind of tech-enabled live theater. The company’s co-founders acknowledge that having appointments and live actors involved with an app isn’t the most scalable business model in internet history, but they say that they’ll figure stuff out as they move along and that for now the families and kids involved really like the experience.“We know that families are constantly looking for stuff to do with their kids and not all screen time is good screen time,” Adventurous co-founder Jeany Ngo tells TechCrunch.Adventurous co-founders Jeany Ngo and Brian SchulmanWhen a family or group books an adventure, they meet at a designated location at a given time and get a run down on the mission and story from actors in full dress and character, then they’re tasked with walking around to different physical locations where different geo-tagged experiences will pop up on their ARKit or ARCore-enabled phone and they’ll have to complete the tasks to move on.The experiences are designed to be around 45 minutes to 1 hour each and the whole shebang ...Read more

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