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Zuckerberg Saves Face, Apologizes For BeaconFinally heeding calls to apologize for the privacy disaster surrounding Facebook’s Beacon advertising program, CEO Mark Zuckerberg took responsibility for the company’s mistakes in a blog post this morning. Excerpt:> We’ve made a lot of mistakes building this feature, but we’ve made even more with how we’ve handled them. We simply did a bad job with this release, and I apologize for it. . . . Instead of acting quickly, we took too long to decide on the right solution. I’m not proud of the way we’ve handled this situation and I know we can do better. He also announced a new privacy control that lets Facebook members opt out of Beacon completely. (Before, you had to opt out on a case-by-case and site-by-site basis).These were the right moves. Even if Facebook members have not yet started flocking to the privacy settings page in reaction to Beacon, the bad PR was not going away. It still might not go away, but at least Zuckerberg is addressing the issue straight on. In his post he explains the thinking behind Beacon:> When we first thought of Beacon, our goal was to build a simple product to let people share information across sites with their friends. It had to be lightweight so it wouldn’t get in people’s way as they browsed the web, but also clear enough so people would be able to easily control what they shared. We were excited about Beacon because we believe a lot of information peo ...Read more

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